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Brand Needs A Voice Strategy
“By 2020, “50% of all the searches will be voice-initiated” – Andrew NG, Chief Scientist of Baidu. And, this is a compelling reason why the world of search is on an edge of enormous change. In addition, the persistent rise of voice search, digital personal assistants, and the Internet of Things (IoT) are all coming together to redefine the way we search. With this, you assuredly receive quicker, as well as accurate answers corresponding to the query generated via your voice.
Here's Why Every Business Should Prepare for this Upcoming SEO Revolution:
Voice Search, the newest way for making a good profit from business is already big and getting even bigger swiftly. However, according to the survey results, more than 40% of adults employ voice-enabled speakers on a regular basis. In addition, ComScore, an “American media measurement and analytics company” predicts more than 50% of all searches will be voice by 2020. Moreover, Google, creator of the world's most effective text and visual search, “says 20% of all mobile searches are done via voice”.
As per opinion polls, “the use of voice to interact with devices continues to rise”. Additionally, as per the view of Andrew NG, “sheer accuracy of recognition is what will take voice search into the mainstream.” And, 95% word recognition is really the same threshold of accuracy like human speech. In fact, Google had officially reached this verge last year. That's why NG is holding machines to a higher standard as compared to humans that is actually fair enough.
In 2016, the Internet Trends Report found that “ 22% of people use voice search for finding local information." And, it makes sense since people employ mobile phones even while on the go.
Get a Glimpse of Some Essential Voice Search Statistics:
- 58% of consumers have used voice search to find local business information within the last year.
- 46% of voice search users look for a local business daily.
- 27% visit the website of a local business after conducting a voice search.
- 76% of smart home speaker users conduct local searches at least once a week with 53% performing daily searches.
Source: BrightLocal Study
Taking everything into account, the power of Voice Search is redefining the future of business industries. And, by keeping the statement of Andrew NG in mind, stats according to opinion polls, results of Internet Trend Report, we can say that investing in Voice Search SEO will surely be a wise decision for all the entrepreneurs. No matter whether they are running a small-scale business or large, they can take their ventures to the next level of success!
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